Google Keyword Planner Tool Upgrade with New Competitors Compare Metrics Features

In April first week, Google announced on Google+, about a new key feature added to Google Keyword planner in Adwords. This tool is upgraded so that user can compare their own performance with their competitors. It will be rolling all over out within two-three weeks. It will definitely enhance the performance of keyword planner tool and also for a user to compare keyword performance with other advertisers.

Source:-http://www.sharelocalbusiness.com/blog/google-keyword-planner-tool-upgrade-with-new-competitors-compare-metrics-features/

Google Changes AdWords Certification Exams & Certifications Validation

Google Adwords team last day announced on Google Adwords help support that they have made some changes to Google Adwords certification program exams. There are two most changes are:

1. Officially they announced that they are decrease the validity of Adwords certification program from 24 months to 12 months. Means now every year you need to appear for the certification program.
2. To be Adwords certified you need to pass the fundamentals exam plus one of the other Adwords exams like search, video, display etc. There is also release a new version of fundamentals exams focus on the best practices like learning, keywords quality score improvement, ads formats, landing page optimizations.

Source:- http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/